Domas Zigmantavičius
Domas Zigmantavičius — Meta Ads Specialist

01 — About Me

About Me

Based in Vilnius, Lithuania
[email protected]

I'm a Meta Ads specialist with 5 years of experience, including 3 years at agency level managing 80+ client accounts across e-commerce, lead generation, home goods, jewelry, and services.

My approach is built on structure, not guesswork. I believe successful advertising starts with clear offer positioning, structured creative testing, and data-driven optimization — not gut feeling.

I have worked primarily with D2C brands where every euro of ad spend has to perform. I am comfortable owning full campaign lifecycles from strategy through scaling, and I lean on AI-assisted tools to move faster and test more without sacrificing quality.

I'm currently looking for a full-time role on a performance team where I can keep building on this foundation. Fluent in English and Lithuanian.

02 — Experience

Experience

Jul 2023 — Present

Meta Ads Specialist

BRN Agency

  • Managed 40+ client accounts simultaneously across e-commerce and lead generation.
  • Owned full-funnel campaign strategy, creative testing, budget optimization and performance reporting.
  • Delivered consistent ROAS results across D2C brands through structured testing and scaling frameworks.
  • Utilized AI-assisted tools (Claude, Higgsfield, Arcads) to enhance creative production and workflow efficiency.
  • Completed Analytics Mania Google Analytics 4 certification.
2020 — 2023

Meta Ads Freelancer

Self-employed

  • Managed Meta ad campaigns for e-commerce clients across jewelry, home goods and service niches.
  • Applied customer awareness level frameworks (unaware through product-aware) to align ad messaging with buyer intent at each funnel stage.
  • Developed structured creative testing and scaling strategies tailored to each client's budget and growth stage.
  • Managed client relationships end-to-end — including regular performance presentations and strategic optimization reports.

03 — Skills

Skills

The full toolkit I bring to a media-buying role — platforms, methods, and the languages I work in.

01Meta Ads Manager & Campaign Management
02Creative Testing Frameworks
03CPA & ROAS Optimization
04Audience Segmentation & Strategy
05Performance Analysis & Data-Driven Decisions
06D2C E-commerce
07Google Analytics 4
08WeTrack
09AI-Assisted Workflow & Creative Production
10Performance Reporting
11TikTok Ads
12Customer Awareness & Avatar Research
13Ad Copywriting (Direct Response)
14English (fluent)
15Lithuanian (native)

04 — Results

Results

Sample of campaign results from client accounts I managed at agency and freelance level.

0.00x
ROAS
E-commerce brand · Mar–Dec 2025
€8,461→€73,062
spend → revenue
00x
ROAS
Home & garden · Oct 2025
€3,122→€94,211
spend → revenue
00x
ROAS
Home goods · Jul 2025 (record month)
€2,967→€107,500
spend → revenue
00.00x
ROAS
Seasonal e-commerce · Jan 2026 · 628 sales
€3,731→€46,728
spend → revenue
0.00x
ROAS
30-day campaign · 319 sales
$4,987→$27,830
spend → revenue
01 / 05

05 — Education & Certifications

Education & Certifications

2018 — 2022

Bachelor's in Business and Marketing

Coventry University, UK

In progress

Master's in Remote Learning Information Technologies

Kaunas University of Technology (KTU)

Certified

Google Analytics 4

Analytics Mania

06 — Contact

Get in Touch

Open to new opportunities in Meta media buying.

[email protected]
LocationVilnius, Lithuania
LanguagesEnglish (fluent) · Lithuanian (native)
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